{"id":12164,"date":"2026-10-09T21:23:29","date_gmt":"2026-10-09T19:23:29","guid":{"rendered":"https:\/\/www.queentechsolutions.net\/?p=12164"},"modified":"2026-10-09T21:23:29","modified_gmt":"2026-10-09T19:23:29","slug":"%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%87%d9%88%d9%8a%d8%a9-%d8%a7%d9%84%d8%a8%d8%b5%d8%b1%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/www.queentechsolutions.net\/ar\/%d8%a7%d9%84%d9%87%d9%88%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\/%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%87%d9%88%d9%8a%d8%a9-%d8%a7%d9%84%d8%a8%d8%b5%d8%b1%d9%8a%d8%a9\/","title":{"rendered":"\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a: \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631"},"content":{"rendered":"<p style=\"direction: 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\u0627\u0644\u0630\u064a \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0646\u0635 \u0648\u0627\u0644\u0631\u0645\u0632 \u0644\u062a\u0642\u062f\u064a\u0645 \u0631\u0633\u0627\u0644\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n<p style=\"direction: rtl;\">\u064a\u0639\u0643\u0633 \u0627\u0644\u0634\u0639\u0627\u0631 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0641\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u064a\u0645\u064a\u0644 \u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u064a\u0643\u0648\u0646 \u062d\u0627\u0632\u0645\u0627\u064b \u0648\u0631\u0633\u0645\u064a\u0627\u064b\u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0646\u0637\u0644\u0627\u0642\u0627\u064b 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\u0643\u0623\u064a\u0642\u0648\u0646\u0629 \u0645\u0648\u0642\u0639 (Favicon) \u0623\u0648 \u0643\u0628\u064a\u0631\u0627\u064b \u0639\u0644\u0649 \u0644\u0627\u0641\u062a\u0629 \u0637\u0631\u0642.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u064a\u0646\u0629: \u0636\u0631\u0648\u0631\u0629 \u062a\u0648\u0641\u064a\u0631 \u0646\u0633\u062e \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0627\u0644\u0641\u0627\u062a\u062d\u0629 (\u0627\u0644\u0628\u064a\u0636\u0627\u0621) \u0648\u0627\u0644\u062f\u0627\u0643\u0646\u0629 (\u0627\u0644\u0633\u0648\u062f\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0644\u0648\u0646\u0629) \u0644\u0636\u0645\u0627\u0646 \u0639\u062f\u0645 \u0636\u064a\u0627\u0639 \u0645\u0644\u0627\u0645\u062d\u0647.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629: \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0644\u0627\u0645 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u062c\u0647\u064a\u0629 (Vector files) \u0628\u0635\u064a\u063a \u0645\u062b\u0644 SVG \u0648 AI \u0623\u0648 EPS\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0633\u0645\u062d \u0628\u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u062a\u0635\u063a\u064a\u0631\u0647 \u062f\u0648\u0646 \u0623\u064a \u0641\u0642\u062f\u0627\u0646 \u0644\u0644\u062c\u0648\u062f\u0629.<\/p>\n<p style=\"direction: rtl;\">\u062a\u0630\u0643\u0631 \u062f\u0627\u0626\u0645\u0627\u064b \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0627 \u064a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b\u061b \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0627\u064b\u060c \u0645\u0645\u064a\u0632\u0627\u064b\u060c \u0633\u0647\u0644 \u0627\u0644\u062a\u0630\u0643\u0631\u060c \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0643\u0641\u0627\u0621\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 (Colors &amp; Typography)<\/h3>\n<p style=\"direction: rtl;\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u062f\u0648\u0631\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u0641\u064a \u062a\u0631\u062c\u0645\u0629 \u0648\u062a\u0643\u0648\u064a\u0646 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0641\u0633\u064a\u0627\u064b \u0648\u0628\u0635\u0631\u064a\u0627\u064b.<\/p>\n<p style=\"direction: rtl;\">\u0627\u0644\u0623\u0644\u0648\u0627\u0646:<\/p>\n<p style=\"direction: rtl;\">\u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0639\u0644\u0649 \u0644\u0648\u0646 \u0648\u0627\u062d\u062f\u060c \u0628\u0644 \u062a\u062a\u0643\u0648\u0646 \u0645\u0646:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629: \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0633\u064a\u0637\u0631 \u0639\u0644\u0649 \u0645\u0639\u0638\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u0628\u0631\u0627\u0632 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062f\u062f\u0629 \u0623\u0648 \u0644\u0643\u0633\u0631 \u0627\u0644\u0645\u0644\u0644 \u0627\u0644\u0628\u0635\u0631\u064a.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062a\u0628\u0627\u064a\u0646 (Contrast): \u062a\u0648\u0641\u064a\u0631 \u062a\u0628\u0627\u064a\u0646 \u0645\u0631\u064a\u062d \u0628\u064a\u0646 \u0627\u0644\u0646\u0635 \u0648\u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0648\u0636\u0648\u062d \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0639\u062f\u0645 \u0625\u0632\u0639\u0627\u062c \u0627\u0644\u0639\u064a\u0646.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0644\u0648\u0646\u064a: \u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0628\u0635\u064a\u063a\u0629 RGB) \u0648\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a (\u0628\u0635\u064a\u063a\u0629 CMYK) \u062d\u062a\u0649 \u0644\u0627 \u064a\u0638\u0647\u0631 \u0644\u0648\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0628\u0627\u0647\u062a\u0627\u064b \u0623\u0648 \u0645\u062a\u063a\u064a\u0631\u0627\u064b \u0639\u0646\u062f \u0627\u0644\u0637\u0628\u0627\u0639\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0646\u0641\u0633\u064a: \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u0627\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u0644\u0623\u0632\u0631\u0642 \u064a\u0648\u062d\u064a \u0628\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 (\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0628\u0646\u0648\u0643 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a)\u060c \u0648\u0627\u0644\u0623\u062e\u0636\u0631 \u064a\u0631\u0645\u0632 \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0635\u062d\u0629. \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0628\u0646\u0649 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0644\u0645\u062c\u0631\u062f \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u062a\u0631\u0646\u062f \u0623\u0648 \u0627\u0644\u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\u0627\u0644\u062e\u0637\u0648\u0637 (Typography):<\/p>\n<p style=\"direction: rtl;\">\u0627\u0644\u062e\u0637\u0648\u0637 \u0647\u064a \u0635\u0648\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0642\u0631\u0648\u0621.<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629: \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u062e\u0637 \u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0648\u062e\u0637 \u0645\u0633\u0627\u0639\u062f \u0623\u0648 \u062b\u0627\u0646\u0648\u064a \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0644\u0636\u0645\u0627\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a: \u0641\u064a \u0623\u0633\u0648\u0627\u0642\u0646\u0627 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0646\u0627\u0633\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639\u0627\u064b \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629\u060c \u0628\u062d\u064a\u062b \u064a\u0638\u0647\u0631\u0627\u0646 \u0643\u0639\u0627\u0626\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0648\u0636\u0648\u062d (Legibility): \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u0636\u0648\u062d \u0627\u0644\u0646\u0635\u0648\u0635 \u0641\u064a \u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0648\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0623\u0633\u0644\u0648\u0628: \u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0644\u0648\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 (\u0647\u0644 \u0647\u064a \u0633\u0645\u064a\u0643\u0629\u060c \u0645\u0627\u0626\u0644\u0629\u060c \u062d\u0631\u0648\u0641 \u0643\u0628\u064a\u0631\u0629\u061f) \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0646\u0645\u0637. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062e\u062f\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u0637\u0648\u0637 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062c\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u0632\u062e\u0631\u0641\u064a \u0641\u0642\u0637.<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">\u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 (Brand Guidelines)<\/h3>\n<p style=\"direction: rtl;\">\u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u0635\u0631\u064a\u060c \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 (Brand Guidelines). \u0625\u0646\u0647 \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648&#8221;\u0627\u0644\u062f\u0633\u062a\u0648\u0631&#8221; \u0627\u0644\u0630\u064a \u064a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0628\u0635\u0648\u0631\u0629 \u0635\u062d\u064a\u062d\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0633\u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b.<\/p>\n<p style=\"direction: rtl;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0642\u0648\u0627\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0634\u0639\u0627\u0631: \u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0645\u062a\u0649 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0629 \u0641\u0642\u0637.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 (Clear Space): \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0631\u0643 \u0641\u0627\u0631\u063a\u0629 \u062d\u0648\u0644 \u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u0645\u0646\u0639 \u062a\u062f\u0627\u062e\u0644\u0647 \u0645\u0639 \u0639\u0646\u0627\u0635\u0631 \u0623\u062e\u0631\u0649.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u062d\u062c\u0645 (Minimum Size): \u0623\u0635\u063a\u0631 \u062d\u062c\u0645 \u064a\u0645\u0643\u0646 \u0637\u0628\u0627\u0639\u0629 \u0623\u0648 \u0639\u0631\u0636 \u0627\u0644\u0634\u0639\u0627\u0631 \u0628\u0647 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0648\u0636\u0648\u062d\u0647.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0644\u0648\u062d\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646: \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0648\u0623\u0643\u0648\u0627\u062f\u0647\u0627 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0637\u0628\u0627\u0639\u0629 (CMYK) \u0648\u0644\u0644\u0634\u0627\u0634\u0627\u062a (RGB \u0648 HEX).<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062e\u0637\u0648\u0637 \u0648\u0627\u0644\u0623\u0648\u0632\u0627\u0646: \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062e\u0637\u0648\u0637 \u0648\u0623\u0648\u0632\u0627\u0646\u0647\u0627 (Light, Regular, Bold) \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0635\u0648\u0631 (Photography Style): \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 (\u0647\u0644 \u0647\u064a \u0635\u0648\u0631 \u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0635\u0648\u0631 \u0627\u0633\u062a\u0648\u062f\u064a\u0648\u060c \u0641\u0644\u0627\u062a\u0631 \u0644\u0648\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629\u061f).<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0627\u0637\u0626 (Do&#8217;s and Don&#8217;ts): \u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0645\u0627 \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647 (\u0645\u062b\u0644 \u062a\u0645\u0637\u064a\u0637 \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u062a\u063a\u064a\u064a\u0631 \u0623\u0644\u0648\u0627\u0646\u0647 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0623\u0648 \u0648\u0636\u0639\u0647 \u0639\u0644\u0649 \u062e\u0644\u0641\u064a\u0627\u062a \u0645\u0632\u062f\u062d\u0645\u0629).<\/p>\n<p style=\"direction: rtl;\">\u0648\u062c\u0648\u062f \u062f\u0644\u064a\u0644 \u0648\u0627\u0636\u062d \u0648\u0635\u0627\u0631\u0645 \u064a\u0633\u0627\u0639\u062f \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646\u060c \u0648\u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"direction: rtl;\"><b>\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0627\u0644\u0647\u0648\u064a\u0629 \u0644\u0627 \u062a\u0643\u062a\u0645\u0644 \u0625\u0644\u0627 \u0628\u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u0627\u0645\u0633 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u0629: \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644 (Business Cards)\u060c \u0627\u0644\u0623\u0638\u0631\u0641\u060c \u0648\u0627\u0644\u0641\u0648\u0644\u062f\u0631\u0627\u062a.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0627\u0644\u0631\u0633\u0645\u064a\u0629: \u0623\u0648\u0631\u0627\u0642 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u0651\u0633\u0629 (Letterheads)\u060c \u0639\u0642\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u062a\u0635\u0645\u064a\u0645 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627: \u0635\u0648\u0631 \u0627\u0644\u063a\u0644\u0627\u0641\u060c \u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a (Templates)\u060c \u0648\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u064a\u0644\u0627\u064a\u062a\u0633.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u0631\u0648\u0636 \u0627\u0644\u0639\u0645\u0644: \u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629 (PowerPoint\/Keynote) \u0648\u0628\u0631\u0648\u0641\u0627\u064a\u0644 \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062a\u063a\u0644\u064a\u0641 (Packaging): \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0644\u0635\u0642\u0627\u062a \u0648\u0627\u0644\u0623\u0643\u064a\u0627\u0633 (\u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629).<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a (Signage): \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 (Rollups).<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a: \u0642\u0648\u0627\u0644\u0628 \u0628\u0637\u0627\u0642\u0627\u062a \u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 (ID Cards) \u0648\u0627\u0644\u0632\u064a \u0627\u0644\u0631\u0633\u0645\u064a \u0627\u0644\u062f\u0627\u062e\u0644\u064a.<\/p>\n<p style=\"direction: rtl;\">\u0628\u0627\u0644\u0637\u0628\u0639\u060c \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0634\u0631\u0643\u0629 \u0644\u0623\u062e\u0631\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0634\u0627\u0637\u0647\u0627 (B2B \u0623\u0648 B2C) \u0648\u062d\u062c\u0645\u0647\u0627\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0644\u0627 \u062a\u0648\u062c\u062f \u0642\u0627\u0626\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639 \u0647\u0648\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"direction: rtl;\"><b>\u062e\u0637\u0648\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062c\u0644\u0648\u0633 \u0627\u0644\u0645\u0635\u0645\u0645 \u0623\u0645\u0627\u0645 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0625\u0646\u062a\u0627\u062c \u0623\u0634\u0643\u0627\u0644 \u062c\u0645\u064a\u0644\u0629\u060c \u0628\u0644 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0645\u0631 \u0628\u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u062f\u0642\u064a\u0642\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<h3 style=\"direction: rtl;\">1. \u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/h3>\n<p style=\"direction: rtl;\">\u062a\u0628\u062f\u0623 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0646\u0627\u062c\u062d\u0629 \u0628\u062c\u0644\u0633\u0627\u062a \u0646\u0642\u0627\u0634 \u0648\u0627\u0633\u062a\u0643\u0634\u0627\u0641 (Discovery Phase). \u0642\u0628\u0644 \u0631\u0633\u0645 \u0623\u064a \u062e\u0637\u060c \u064a\u062c\u0628 \u0641\u0647\u0645:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0645\u062c\u0627\u0644 \u0627\u0644\u0634\u0631\u0643\u0629: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a: \u0647\u0644 \u0647\u064a \u0641\u0627\u062e\u0631\u0629\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u060c \u064a\u062f\u0648\u064a\u0629\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641: \u0645\u0646 \u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f (\u0641\u0626\u062a\u0647\u0645 \u0627\u0644\u0639\u0645\u0631\u064a\u0629\u060c \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645\u060c \u0645\u0633\u062a\u0648\u0627\u0647\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a).<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646: \u0645\u0646 \u0647\u0645 \u0623\u0628\u0631\u0632 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (Positioning): \u0643\u064a\u0641 \u062a\u0631\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u064a\u0631\u0627\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0622\u062e\u0631\u064a\u0646\u061f<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645: \u0645\u0627 \u0647\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0623\u0633\u0644\u0648\u0628\u061f (\u0647\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062f\u0648\u062f\u0629 \u0648\u0645\u0631\u062d\u0629\u060c \u0623\u0645 \u0631\u0633\u0645\u064a\u0629 \u0648\u0635\u0627\u0631\u0645\u0629\u061f).<\/p>\n<p style=\"direction: rtl;\">\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 B2B \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0633\u062a\u062e\u062a\u0644\u0641 \u062c\u0630\u0631\u064a\u0627\u064b \u0639\u0646 \u0647\u0648\u064a\u0629 \u0645\u0637\u0639\u0645 \u0648\u062c\u0628\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0623\u0632\u064a\u0627\u0621 \u0627\u0644\u0646\u0633\u0627\u0626\u064a\u0629. \u0644\u064a\u0633 \u0644\u0623\u0646 \u0647\u0646\u0627\u0643 \u0642\u0648\u0627\u0639\u062f \u0635\u0627\u0631\u0645\u0629 \u0644\u0643\u0644 \u0642\u0637\u0627\u0639 \u062a\u0645\u0646\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0648\u0644\u0643\u0646 \u0644\u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0645\u062e\u062a\u0644\u0641\u0648\u0646 \u062a\u0645\u0627\u0645\u0627\u064b.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">2. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a<\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0645\u064a\u0632.<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646: \u062f\u0631\u0627\u0633\u0629 \u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u062d\u0644\u064a\u0627\u064b \u0648\u0639\u0627\u0644\u0645\u064a\u0627\u064b.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (Clich\u00e9s): \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0628\u0634\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (\u0645\u062b\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0633\u0645\u0629 &#8220;\u0627\u0644\u0633\u0645\u0627\u0639\u0629 \u0627\u0644\u0637\u0628\u064a\u0629&#8221; \u0644\u0643\u0644 \u0627\u0644\u0639\u064a\u0627\u062f\u0627\u062a) \u0644\u062a\u062c\u0646\u0628\u0647\u0627 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0628\u0623\u0633\u0644\u0648\u0628 \u0645\u0628\u062a\u0643\u0631.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0641\u0631\u0635 \u0627\u0644\u062a\u0645\u064a\u0632: \u0623\u064a\u0646 \u062a\u0648\u062c\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u062a\u062a\u0623\u0644\u0642 \u0641\u064a\u0647\u0627\u061f<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0625\u0639\u062f\u0627\u062f \u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0644\u0647\u0627\u0645 (Moodboard): \u062a\u062c\u0645\u064a\u0639 \u0635\u0648\u0631\u060c \u0623\u0644\u0648\u0627\u0646\u060c \u062e\u0637\u0648\u0637\u060c \u0648\u062a\u0635\u0627\u0645\u064a\u0645 \u0645\u0628\u062f\u0626\u064a\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u062a\u0631\u062d \u0644\u0644\u0647\u0648\u064a\u0629 \u0648\u0645\u0646\u0627\u0642\u0634\u062a\u0647\u0627 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p style=\"direction: rtl;\">\u0627\u0644\u0647\u062f\u0641 \u0647\u0646\u0627 \u0644\u064a\u0633 \u062a\u0642\u0644\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0628\u0644 \u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u062a\u0637\u0648\u064a\u0631 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u0645\u064a\u0632\u0629\u060c \u0642\u0648\u064a\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u0636\u0645\u0646 \u0644\u0643 \u0627\u0644\u0638\u0647\u0648\u0631 \u0628\u0641\u0631\u0627\u062f\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">3. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u0634\u0639\u0627\u0631<\/h3>\n<p style=\"direction: rtl;\">\u0647\u0646\u0627 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0635\u0645\u064a\u0645\u064a\u0629 \u0641\u0639\u0644\u064a\u0629 \u0648\u0631\u0633\u0648\u0645 \u0645\u0644\u0645\u0648\u0633\u0629:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (Concept): \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u0628\u0646\u0649 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u062a\u0641\u0631\u0639\u0627\u062a\u0647.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0634\u0639\u0627\u0631: \u0628\u0646\u0627\u0621 \u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0631\u0633\u0645 \u0627\u0644\u0645\u0633\u0648\u062f\u0627\u062a \u0648\u062a\u0646\u0642\u064a\u062a\u0647\u0627.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0627\u0644\u064a\u062a\u0629 \u0627\u0644\u0644\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0641\u0643\u0631\u0629 \u0627\u0644\u0634\u0639\u0627\u0631.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a\u0629 (Graphic Elements): \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 (Patterns) \u0623\u0648 \u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0631\u0633\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0644\u063a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629: \u0636\u0645\u0627\u0646 \u0623\u0646 \u0643\u0644 \u062e\u0637 \u0648\u0644\u0648\u0646 \u064a\u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647.<\/p>\n<p style=\"direction: rtl;\">\u0645\u0646 \u0623\u0647\u0645 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u0635\u0645\u064a\u0645\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u062d\u062b \u062d\u0642\u064a\u0642\u064a (\u0639\u0627\u062f\u0629 \u0628\u064a\u0646 2 \u0625\u0644\u0649 3 \u0645\u0641\u0627\u0647\u064a\u0645 \u0642\u0648\u064a\u0629)\u060c \u0628\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0639\u062f\u062f \u0647\u0627\u0626\u0644 \u0645\u0646 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u0642\u0637 \u0644\u0625\u0628\u0647\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0643\u0645\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">4. \u0628\u0646\u0627\u0621 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/h3>\n<p style=\"direction: rtl;\">\u0628\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u064a\u062a\u0645 \u062a\u0637\u0648\u064a\u0631 \u0628\u0627\u0642\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627.<\/p>\n<p style=\"direction: rtl;\">\u0647\u0646\u0627 \u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0642\u0639\u064a\u0629 \u0645\u062d\u0627\u0643\u064a\u0629 \u0644\u0644\u0648\u0627\u0642\u0639 (Mockups)\u060c \u0645\u062b\u0644 \u0648\u0636\u0639 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0639\u0644\u0649 \u0648\u0627\u062c\u0647\u0629 \u0645\u0628\u0646\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u060c \u0623\u0648 \u0643\u0627\u0631\u062a \u0634\u062e\u0635\u064a \u062d\u0642\u064a\u0642\u064a\u060c \u0623\u0648 \u0648\u0627\u062c\u0647\u0629 \u062a\u0637\u0628\u064a\u0642 \u0645\u0648\u0628\u0627\u064a\u0644. \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u064a \u064a\u0645\u0646\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0635\u0645\u0645 \u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u0631\u0636 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u062d\u062f\u0647 \u0639\u0644\u0649 \u062e\u0644\u0641\u064a\u0629 \u0628\u064a\u0636\u0627\u0621 \u0635\u0627\u0645\u062a\u0629\u060c \u0628\u0644 \u064a\u0638\u0647\u0631 \u0643\u064a\u0641 &#8220;\u0633\u062a\u0639\u064a\u0634&#8221; \u0647\u0630\u0647 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u062a\u062a\u0646\u0641\u0633 \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/p>\n<h3 style=\"direction: rtl;\">5. \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645<\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u062f\u0642\u0629 \u0645\u062a\u0646\u0627\u0647\u064a\u0629 \u0648\u062a\u0634\u0645\u0644:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a: \u062a\u062f\u0642\u064a\u0642 \u0643\u0627\u0641\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0648\u0627\u0644\u0623\u0643\u0648\u0627\u062f: \u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0643\u0648\u0627\u062f \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u0637\u0648\u0637.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645: \u0636\u0645\u0627\u0646 \u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0644\u0644\u0637\u0628\u0627\u0639\u0629 (CMYK \/ Bleeds) \u0648\u0644\u0644\u0634\u0627\u0634\u0627\u062a (RGB).<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627: \u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u062a\u0642\u0648\u064a\u0645\u0627\u064b.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u062c\u0647\u064a\u0632 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629: \u0625\u0639\u062f\u0627\u062f \u062d\u0632\u0645\u0629 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0628\u0627\u0644\u0635\u064a\u063a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 (Vector) \u0648\u0627\u0644\u0645\u063a\u0644\u0642\u0629 (PNG\/JPEG\/PDF).<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<p style=\"direction: rtl;\">\u062a\u0633\u0644\u064a\u0645 \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 (Brand Guidelines): \u062a\u0633\u0644\u064a\u0645 \u0643\u062a\u0627\u0628 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0643\u0645\u0631\u062c\u0639 \u062f\u0627\u0626\u0645 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/p>\n<p style=\"direction: rtl;\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062c\u062f\u0627\u064b \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0645\u0633\u0628\u0642\u0627\u064b \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0627\u0644\u0639\u0645\u0644 (Scope)\u060c \u0639\u062f\u062f \u062c\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0635\u064a\u063a \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0648\u062d\u062c\u0645 \u0648\u0646\u0648\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0634\u0645\u0648\u0644\u0629 \u0644\u0636\u0645\u0627\u0646 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0628\u0633\u0644\u0627\u0633\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"direction: rtl;\"><b>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0643\u062b\u064a\u0631\u0627\u064b \u0645\u0627 \u064a\u062d\u062f\u062b \u062e\u0644\u0637 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u064a\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0634\u064a\u0626\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b. \u0648\u0631\u063a\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0627\u0644\u0648\u062b\u064a\u0642 \u0648\u062a\u0643\u0627\u0645\u0644\u0647\u0627\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0639\u0646\u064a \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642. \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u0641\u0627\u0631\u0642 \u0636\u0631\u0648\u0631\u064a \u062c\u062f\u0627\u064b \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u062a\u062d\u062a\u0627\u062c\u0647 \u0634\u0631\u0643\u062a\u0643 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n<h3 style=\"direction: rtl;\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0634\u0639\u0627\u0631 (Logo)\u061f<\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u0645\u062c\u0631\u062f \u0639\u0646\u0635\u0631 \u0628\u0635\u0631\u064a\u060c \u0639\u0644\u0627\u0645\u0629\u060c \u0623\u0648 \u0631\u0645\u0632 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0645\u064a\u064a\u0632\u0647\u0627 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627. \u0642\u062f \u064a\u0643\u0648\u0646 \u0646\u0635\u0627\u064b (Logotype)\u060c \u0631\u0645\u0632\u0627\u064b \u0623\u064a\u0642\u0648\u0646\u064a\u0627\u064b (Logomark)\u060c \u0623\u0648 \u0645\u0632\u064a\u062c\u0627\u064b \u0645\u0646\u0647\u0645\u0627. \u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u0628\u0645\u062b\u0627\u0628\u0629 &#8220;\u062a\u0648\u0642\u064a\u0639&#8221; \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0644\u0643\u0646\u0647 \u0628\u0645\u0641\u0631\u062f\u0647 \u0644\u0627 \u064a\u062d\u0643\u064a \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/p>\n<h3 style=\"direction: rtl;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 (Visual Identity)\u061f<\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0631\u0626\u064a \u0627\u0644\u0634\u0627\u0645\u0644 \u0627\u0644\u0630\u064a \u062a\u062a\u0628\u0646\u0627\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u062c\u0632\u0621 \u0648\u0627\u062d\u062f \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645. \u062a\u0634\u0645\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0644\u0648\u062d\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0637\u0628\u0627\u0639\u064a\u0629\u060c \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a\u0629 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Guidelines)\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u064a\u0628 \u0625\u0644\u0649 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a.<\/p>\n<h3 style=\"direction: rtl;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand)\u061f<\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand) \u0647\u064a \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0648\u0633\u0639 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064a\u0629. \u0647\u064a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a\u060c \u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u060c \u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0648\u062a\u062a\u0631\u0633\u062e \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u062a\u062c\u0627\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062a\u0623\u062b\u0631 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0645\u0633\u062a\u0648\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0648\u0638\u0641\u064a\u0643\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0635\u0648\u062a\u064a\u0629 (Tone of Voice)\u060c \u0648\u0630\u0644\u0643 \u0643\u0644\u0647 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0627\u0644\u0634\u0639\u0627\u0631.<\/p>\n<h3 style=\"direction: rtl;\">\u062c\u062f\u0648\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0628\u0633\u0637<\/h3>\n<table style=\"direction: rtl;\">\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u0639\u0646\u0635\u0631<\/b><\/td>\n<td><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0634\u0645\u0644\u0647\u061f<\/b><\/td>\n<td><b>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u0634\u0639\u0627\u0631 (Logo)<\/b><\/td>\n<td><b>\u0631\u0645\u0632 \u0623\u064a\u0642\u0648\u0646\u064a \u0623\u0648 \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u064a\u0629 \u0623\u0648 \u0645\u0632\u064a\u062c \u0645\u0646\u0647\u0645\u0627.<\/b><\/td>\n<td><b>\u0627\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0628\u0635\u0631\u064a.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 (Visual Identity)<\/b><\/td>\n<td><b>\u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0628\u0635\u0631\u064a\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/b><\/td>\n<td><b>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0628\u0635\u0631\u064a \u0639\u0628\u0631 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand)<\/b><\/td>\n<td><b>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0627\u0644\u0633\u0645\u0639\u0629\u060c \u0635\u0648\u062a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a.<\/b><\/td>\n<td><b>\u0628\u0646\u0627\u0621 \u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"direction: rtl;\">\u064a\u0645\u0643\u0646 \u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0623\u0645\u0631 \u0628\u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0642\u062f \u064a\u0643\u0648\u0646 \u062e\u0637\u0648\u0629 \u0636\u0645\u0646 \u0645\u0634\u0631\u0648\u0639 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0628\u0646\u0627\u0621 \u0648\u062a\u0623\u0633\u064a\u0633 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 (Brand Identity Design) \u0647\u0648 \u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648\u0633\u0639 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0631\u0626\u064a \u0648\u062d\u062f\u0647.<\/p>\n<h2 style=\"direction: rtl;\"><b>\u0623\u0633\u0639\u0627\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0641\u064a \u0645\u0635\u0631<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0635\u0644 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u0644\u062d\u0627\u062d\u0627\u064b \u0647\u0648: \u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0641\u064a \u0645\u0635\u0631\u061f<\/p>\n<p style=\"direction: rtl;\">\u0648\u0636\u0639 \u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0648\u0645\u0648\u062d\u062f \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0623\u0633\u0639\u0627\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0647\u0648 \u0623\u0645\u0631 \u0645\u0636\u0644\u0644 \u0648\u063a\u064a\u0631 \u0645\u0647\u0646\u064a\u061b \u0644\u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u0628\u0634\u062f\u0629 \u0648\u062a\u062a\u0641\u0627\u0648\u062a \u0628\u0634\u0643\u0644 \u0636\u062e\u0645 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 (Freelancers) \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646\u060c \u0648\u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n<h3 style=\"direction: rtl;\">\u0645\u0627 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u062a\u0643\u0644\u0641\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u061f<\/h3>\n<p style=\"direction: rtl;\">\u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u064a \u062a\u0633\u0639\u064a\u0631 \u064a\u064f\u0639\u0631\u0636 \u0639\u0644\u064a\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u0639\u0631:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0637\u0628\u064a\u0639\u0629 \u0646\u0634\u0627\u0637\u0647\u0627: \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0644\u0645\u062a\u062c\u0631 \u0645\u0644\u0627\u0628\u0633 \u0645\u062d\u0644\u064a \u064a\u062e\u062a\u0644\u0641 \u0641\u064a \u062a\u0639\u0642\u064a\u062f\u0647 \u0648\u062a\u0637\u0644\u0628\u0627\u062a\u0647 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0644\u0628\u0646\u0643 \u062f\u0648\u0644\u064a \u0623\u0648 \u0634\u0631\u0643\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0639\u0642\u0627\u0631\u064a \u0636\u062e\u0645\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0639: \u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631 \u062c\u062f\u064a\u062f \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0646 \u0627\u0644\u0635\u0641\u0631\u060c \u0623\u0645 \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0647\u0648\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b (Rebranding)\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u0628\u0639\u0636 \u0627\u0644\u0648\u0643\u0627\u0644\u0627\u062a \u062a\u062c\u0631\u064a \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u0645\u0637\u0648\u0644\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u062f\u062f \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645: \u0647\u0644 \u0633\u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645 \u0646\u0645\u0648\u0630\u062c \u0645\u0628\u062f\u0626\u064a \u0648\u0627\u062d\u062f \u0642\u0648\u064a\u060c \u0623\u0645 3 \u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u062e\u062a\u0627\u0631 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u062f\u062f \u062c\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u062f\u064a\u0644: \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u064a\u0631\u062a\u0641\u0639 \u0628\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u0645\u0648\u062d \u0628\u0647\u0627 \u0648\u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u0627\u0644\u0639\u0642\u062f.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u062f\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629: \u062a\u0635\u0645\u064a\u0645 5 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0641\u0642\u0637 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 30 \u062a\u0637\u0628\u064a\u0642\u0627\u064b \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0632\u064a\u0627\u0621.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0625\u0639\u062f\u0627\u062f \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 (Guidelines): \u062d\u062c\u0645 \u0648\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u062f\u0644\u064a\u0644 (\u0643\u062a\u064a\u0628 \u0645\u0646 10 \u0635\u0641\u062d\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0645\u0631\u062c\u0639 \u0634\u0627\u0645\u0644 \u0645\u0646 100 \u0635\u0641\u062d\u0629).<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a: \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u064a\u062f\u0639\u0645 \u0627\u0644\u0644\u063a\u062a\u064a\u0646 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639\u0627\u064b \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u064a\u062a\u0637\u0644\u0628 \u0645\u062c\u0647\u0648\u062f\u0627\u064b \u0645\u0636\u0627\u0639\u0641\u0627\u064b.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641: \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 (Packaging) \u062a\u0631\u0641\u0639 \u0627\u0644\u0633\u0639\u0631.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629: \u0628\u0639\u0636 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u062c\u062f\u0627\u064b \u0642\u062f \u062a\u0645\u0646\u0639\u0643 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0640 Source\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u062a\u0645\u0646\u062d\u0643 \u0645\u0644\u0643\u064a\u0629 \u0643\u0627\u0645\u0644\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u0635\u0645\u0645 \u0623\u0648 \u0627\u0644\u0648\u0643\u0627\u0644\u0629: \u062d\u062c\u0645 \u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0642\u0648\u0629 \u0627\u0644\u0643\u064a\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0636\u0645\u0646 \u0644\u0643 \u062d\u0642\u0648\u0642\u0643.<\/li>\n<\/ul>\n<h3 style=\"direction: rtl;\">\u0628\u0627\u0642\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/h3>\n<p style=\"direction: rtl;\">\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062d\u0635\u0631\u0643 \u0641\u064a \u0623\u0631\u0642\u0627\u0645\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0648\u0636\u064a\u062d \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0627\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0635\u0631\u064a \u0644\u062a\u0641\u0647\u0645 \u0645\u0627\u0630\u0627 \u062a\u0634\u062a\u0631\u064a:<\/p>\n<ol>\n<li style=\"direction: rtl;\">\u0647\u0648\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 (Basic Identity):<\/li>\n<\/ol>\n<p style=\"direction: rtl;\">\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u062c\u062f\u0627\u064b.<\/p>\n<p style=\"direction: rtl;\">\u062a\u0634\u0645\u0644 \u063a\u0627\u0644\u0628\u0627\u064b: \u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631\u060c \u0644\u0648\u062d\u0629 \u0623\u0644\u0648\u0627\u0646 \u0645\u0628\u0633\u0637\u0629\u060c \u0627\u0642\u062a\u0631\u0627\u062d \u062e\u0637\u0648\u0637 \u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u0633\u0644\u064a\u0645 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0644\u0627 \u062a\u062a\u0636\u0645\u0646 \u0623\u0628\u062d\u0627\u062b\u0627\u064b \u0639\u0645\u064a\u0642\u0629 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0627\u0633\u0639\u0629.<\/p>\n<ol start=\"2\">\n<li style=\"direction: rtl;\">\u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 (Standard Visual Identity):<\/li>\n<\/ol>\n<p style=\"direction: rtl;\">\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a.<\/p>\n<p style=\"direction: rtl;\">\u062a\u0634\u0645\u0644: \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0646\u0633\u062e\u0647 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0623\u0641\u0642\u064a\u060c \u0631\u0623\u0633\u064a\u060c \u0644\u0648\u0646 \u0648\u0627\u062d\u062f)\u060c \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0628\u062a\u0643\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u062c\u0631\u0627\u0641\u064a\u0643\u064a\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 (Patterns)\u060c \u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0628\u0633\u0637 \u0644\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0643\u0631\u0648\u062a \u0627\u0644\u0639\u0645\u0644\u060c \u0623\u0648\u0631\u0627\u0642 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a\u060c \u0648\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/p>\n<ol start=\"3\">\n<li style=\"direction: rtl;\">\u0647\u0648\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (Comprehensive Corporate Identity):<\/li>\n<\/ol>\n<p style=\"direction: rtl;\">\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0636\u062e\u0645\u0627\u064b.<\/p>\n<p style=\"direction: rtl;\">\u062a\u0634\u0645\u0644: \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u062a\u062c\u0627\u0647 \u0625\u0628\u062f\u0627\u0639\u064a \u0623\u0648\u0633\u0639\u060c \u0646\u0638\u0627\u0645 \u0628\u0635\u0631\u064a \u0645\u0639\u0642\u062f \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u063a\u0637\u064a \u0643\u0627\u0641\u0629 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 (\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0632\u064a\u060c \u0627\u0644\u0644\u0648\u062d\u0627\u062a\u060c \u0627\u0644\u062f\u064a\u0643\u0648\u0631 \u0627\u0644\u062f\u0627\u062e\u0644\u064a)\u060c \u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0641\u0635\u064a\u0644\u064a \u0648\u0635\u0627\u0631\u0645 \u062c\u062f\u0627\u064b\u060c \u0642\u0648\u0627\u0644\u0628 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0631\u0646\u0629\u060c \u0648\u0631\u0628\u0645\u0627 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u0627\u0644\u0645\u0628\u062f\u0626\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639.<\/p>\n<p style=\"direction: rtl;\">\u0623\u0633\u0645\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0648\u0645\u062d\u062a\u0648\u064a\u0627\u062a\u0647\u0627 \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0648\u0643\u0627\u0644\u0629 \u0644\u0623\u062e\u0631\u0649\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0639\u0631\u060c \u0628\u0644 \u0628\u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a\u0645\u0627 \u064a\u0634\u0645\u0644\u0647 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0646\u0647\u0627\u0626\u064a (Quotation).<\/p>\n<h3 style=\"direction: rtl;\"><b>\u0643\u064a\u0641 \u062a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u061f<\/b><\/h3>\n<p style=\"direction: rtl;\">\u0625\u0630\u0627 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 3 \u0639\u0631\u0648\u0636 \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u062a\u0643\u060c \u0646\u0646\u0635\u062d\u0643 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0622\u062a\u064a \u0628\u0639\u0646\u0627\u064a\u0629:<\/p>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629: \u0645\u0627 \u0627\u0644\u0630\u064a \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0628\u0627\u0644\u0636\u0628\u0637\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629: \u0647\u0644 \u0633\u062a\u0645\u062a\u0644\u0643 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 (Source files) \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0639\u062f\u064a\u0644 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629: \u0647\u0644 \u0633\u064a\u062a\u0645 \u062a\u0632\u0648\u064a\u062f\u0643 \u0628\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0634\u0645\u0648\u0644\u0629: \u0647\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0623\u0645 \u0645\u062c\u0631\u062f \u0642\u0648\u0627\u0644\u0628 \u0648\u0647\u0645\u064a\u0629 \u0644\u0627 \u062a\u062e\u0635 \u0642\u0637\u0627\u0639\u0643\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0639\u062f\u062f \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a: \u0645\u0627 \u0647\u064a \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0642\u0628\u0644 \u0641\u0631\u0636 \u0631\u0633\u0648\u0645 \u0625\u0636\u0627\u0641\u064a\u0629\u061f<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u062d\u0642\u0648\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 (Copyrights): \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0646\u0642\u0644 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0634\u0631\u0643\u062a\u0643.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a: \u0645\u062f\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u062f\u0639\u0645 \u0628\u0639\u062f \u0627\u0644\u062a\u0633\u0644\u064a\u0645: \u0647\u0644 \u062a\u0642\u062f\u0645 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0641\u062a\u0631\u0629 \u062f\u0639\u0645 \u0644\u062d\u0644 \u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0641\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645\u061f<\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u064a\u0647\u0627: \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0623\u0642\u0644 \u0633\u0639\u0631\u0627\u064b \u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0647\u0648 \u0627\u0644\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0625\u0630\u0627 \u0644\u0645 \u064a\u064f\u0644\u0628\u0651\u0650 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0631\u062e\u064a\u0635 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0623\u0646\u062a\u062c \u0647\u0648\u064a\u0629 \u0645\u0642\u062a\u0628\u0633\u0629 \u0648\u0645\u0643\u0631\u0631\u0629\u060c \u0633\u062a\u0636\u0637\u0631 \u0644\u0627\u062d\u0642\u0627\u064b \u0644\u062f\u0641\u0639 \u0623\u0636\u0639\u0627\u0641 \u0627\u0644\u0645\u0628\u0644\u063a \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0641\u064a\u0630 \u0648\u062a\u0637\u0648\u064a\u0631 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u062a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 (Rebranding) \u0648\u0625\u0647\u0644\u0627\u0643 \u0645\u0637\u0628\u0648\u0639\u0627\u062a\u0643 \u0627\u0644\u0642\u062f\u064a\u0645\u0629.<\/p>\n<h2 style=\"direction: rtl;\"><b>\u0643\u064a\u0641 \u062a\u0642\u064a\u0651\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u061f<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0643\u0635\u0627\u062d\u0628 \u0639\u0645\u0644 \u0623\u0648 \u0645\u062f\u064a\u0631 \u062a\u0633\u0648\u064a\u0642\u060c \u0642\u062f \u062a\u062a\u0644\u0642\u0649 \u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0648\u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u064a\u0631\u0629 \u062d\u064a\u0627\u0644 \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0648\u0636\u0648\u0639\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0647\u0646\u064a\u0629 \u0628\u062f\u0644 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0634\u062e\u0635\u064a \u0648\u0627\u0644\u0645\u0632\u0627\u062c\u064a (\u062d\u0644\u0648 \/ \u0645\u0634 \u062d\u0644\u0648).<\/p>\n<h3 style=\"direction: rtl;\">\u0647\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u061f<\/h3>\n<p style=\"direction: rtl;\">\u0631\u0627\u062c\u0639 \u0645\u062f\u0649 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a \u0628\u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u060c \u0642\u064a\u0645\u0647\u0627\u060c \u0648\u0635\u0648\u0631\u0629 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aria-level=\"1\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644 \u0648\u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u0628\u0648\u0636\u0648\u062d.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627.<\/li>\n<\/ul>\n<h2 style=\"direction: rtl;\"><b>\u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 (Checklist) \u0642\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629:<\/b><\/h2>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u062a\u0639\u0643\u0633 \u062a\u0645\u0627\u0645\u0627\u064b \u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0627\u0644\u0634\u0639\u0627\u0631 \u064a\u0638\u0644 \u0648\u0627\u0636\u062d\u0627\u064b \u0648\u0645\u0645\u064a\u0632\u0627\u064b \u0641\u064a \u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062c\u062f\u0627\u064b.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0648\u0645\u0631\u064a\u062d\u0629 \u0644\u0639\u064a\u0646 \u0627\u0644\u0645\u062a\u0644\u0642\u064a.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0627\u0643\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u062a\u0648\u0627\u0641\u0642.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0641\u0635\u0644 \u0648\u0648\u0627\u0636\u062d \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0648\u0645\u0641\u062a\u0648\u062d\u0629 \u0648\u062a\u062f\u0639\u0645 \u0643\u0627\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u0643\u0646\u0629.<\/li>\n<\/ul>\n<ul>\n<li style=\"direction: rtl;\" aria-level=\"1\">[ ] \u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0639\u0642\u062f \u0648\u062d\u0642\u0648\u0642 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 \u0644\u0643.<\/li>\n<\/ul>\n<h2 style=\"direction: rtl;\"><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/b><\/h2>\n<p style=\"direction: rtl;\">\u0644\u0623\u0646 \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 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\u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u0648\u0634\u0627\u0645\u0644 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0645\u064a\u0632\u0647\u0627 (\u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0644\u0646\u0645\u0637\u060c \u0648\u063a\u064a\u0631\u0647\u0627)\u060c \u0628\u0647\u062f\u0641 \u062a\u0648\u0635\u064a\u0644 \u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0648\u0634\u062e\u0635\u064a\u062a\u0647\u0627 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0648\u062b\u0627\u0628\u062a\u0629 \u0641\u064a \u0643\u0644 \u0627\u0644\u0623\u0648\u0642\u0627\u062a.<\/p>\n<h3 style=\"direction: rtl;\"><b>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0644\u0648\u062c\u0648 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u061f<\/b><\/h3>\n<p style=\"direction: rtl;\">\u0627\u0644\u0644\u0648\u062c\u0648 (\u0627\u0644\u0634\u0639\u0627\u0631) \u0647\u0648 \u0627\u0644\u0631\u0645\u0632 \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0647\u0648 \u0645\u062c\u0631\u062f \u0639\u0646\u0635\u0631 \u0648\u0627\u062d\u062f (\u0631\u063a\u0645 \u0623\u0647\u0645\u064a\u062a\u0647) \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0647\u0648\u064a\u0629. \u0623\u0645\u0627 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0641\u0647\u0648 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0630\u064a \u064a\u062d\u064a\u0637 \u0628\u0627\u0644\u0644\u0648\u062c\u0648 \u0648\u064a\u0646\u0638\u0645\u0647\u061b \u0648\u064a\u0634\u0645\u0644 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629\u060c \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0637\u0628\u0627\u0639\u064a\u0629\u060c \u0627\u0644\u0631\u0633\u0648\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629\u060c \u0648\u062f\u0644\u064a\u0644 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u0627\u0644\u0648\u062c\u0647\u060c 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\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0628\u062d\u062b\u060c \u062d\u062c\u0645 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u0645\u062f\u0649 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (Customization). \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0631\u0636 \u0633\u0639\u0631 \u062f\u0642\u064a\u0642 \u0648\u0639\u0627\u062f\u0644\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0631 \u0639\u0642\u062f \u0627\u062c\u062a\u0645\u0627\u0639 \u0645\u0628\u062f\u0626\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u0643\u062a\u0643 \u0628\u062f\u0642\u0629 \u0648\u0645\u0646\u0627\u0642\u0634\u0629 \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/p>\n<h3 style=\"direction: rtl;\"><b>\u0643\u0645 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\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0633\u0644\u0645: \u0627\u0644\u0634\u0639\u0627\u0631 \u0628\u062c\u0645\u064a\u0639 \u0646\u0633\u062e\u0647 \u0648\u0635\u064a\u063a\u0647 (Ai, EPS, SVG, PNG, PDF)\u060c \u0628\u0627\u0644\u064a\u062a\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0648\u0623\u0643\u0648\u0627\u062f\u0647\u0627\u060c \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0631\u0633\u0645\u064a\u0629\u060c \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637\u060c \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629 \u0648\u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627 (\u0643\u0631\u0648\u062a\u060c \u0623\u0648\u0631\u0627\u0642\u060c \u0628\u0631\u0648\u0641\u0627\u064a\u0644..)\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 &#8220;\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645&#8221; (Brand Guidelines).<\/p>\n<h3 style=\"direction: rtl;\"><b>\u0647\u0644 \u064a\u0645\u0643\u0646 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0642\u062f\u064a\u0645\u061f<\/b><\/h3>\n<p style=\"direction: rtl;\">\u0646\u0639\u0645\u060c \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0645\u064a\u0632\u0627\u064b\u060c \u0645\u0639\u0631\u0648\u0641\u0627\u064b \u0644\u062f\u0649 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\u0648\u0644\u0627\u0621 \u0644\u0644\u0634\u0639\u0627\u0631.<\/p>\n<h3 style=\"direction: rtl;\"><b>\u0645\u062a\u0649 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u062a\u0647\u0627 (Rebranding)\u061f<\/b><\/h3>\n<p style=\"direction: rtl;\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0630\u0631\u064a \u0639\u0646\u062f\u0645\u0627: \u0644\u0627 \u062a\u0639\u0648\u062f \u0627\u0644\u0647\u0648\u064a\u0629 \u062a\u0639\u0643\u0633 \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0631\u0624\u064a\u062a\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0623\u0648 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0642\u062f\u064a\u0645\u0627\u064b \u0648\u064a\u0635\u0639\u0628 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\u0627\u0644\u0645\u0630\u0647\u0644 \u0648\u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a. \u0644\u0643\u0646 &#8220;\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221; (\u0627\u0644\u0628\u0631\u0627\u0646\u062f) \u062a\u062a\u0623\u062b\u0631 \u0628\u0642\u0648\u0629 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. 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\u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0641\u0642\u0637. \u0625\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u062d\u064a\u0648\u064a\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u0631\u0626\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0628\u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u062a\u0633\u0642\u0629\u060c \u0648\u0642\u0648\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u062f\u0649 \u0639\u0645\u0644\u0627\u0626\u0643.<\/p>\n<p style=\"direction: rtl;\">\u064a\u0645\u0643\u0646 \u062a\u0644\u062e\u064a\u0635 \u0633\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629:<\/p>\n<p style=\"direction: rtl;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategy) \u2190 \u0646\u0638\u0627\u0645 \u0645\u0631\u0626\u064a (Visual System) \u2190 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0645\u0644\u064a\u0629 (Applications) \u2190 \u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Guidelines) = \u0627\u062a\u0633\u0627\u0642 \u0648\u0646\u062c\u0627\u062d \u0645\u0633\u062a\u062f\u0627\u0645 (Consistency).<\/p>\n<p style=\"direction: rtl;\">\u0644\u0630\u0644\u0643\u060c \u062a\u0628\u0631\u0632 \u0647\u0646\u0627 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0631\u064a\u0643 \u062a\u0642\u0646\u064a \u0648\u0625\u0628\u062f\u0627\u0639\u064a \u064a\u0641\u0647\u0645 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u064a\u062f\u0631\u0633 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u064a\u0633\u062a\u0648\u0639\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0637\u0644\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0648\u0636\u0639 \u0623\u064a \u0644\u0645\u0633\u0629 \u062a\u0635\u0645\u064a\u0645\u064a\u0629.<\/p>\n<p style=\"direction: rtl;\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u062a\u0643 \u062a\u062d\u062a\u0627\u062c \u0628\u062a\u0628\u0646\u064a \u0647\u0648\u064a\u0629 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